Our history

The concept

Crateit's wooden toys allow for play with friends, independent immersion and presence with the family. The products are unique because they challenge the way children play. At Crateit there are no rules. Is the grass blue and the cow red? It is entirely up to the child's imagination.

The wooden toy is made so that the children can color and build as they wish. This is where the most imaginative adventures and stories arise.

Explore our wooden toys

Our values

Local workshops

All Crateit's toys are produced
at Funen workshops

Danish design

Crateit continues Denmark's design traditions through our timeless wooden toys

Responsible production

All our products are produced by
people with special needs

Pædagoger og Borgere på Odense Værkstederne

Valuable cooperation

At Crateit we can proudly say that our products create joy, utility and benefit, as all our products are produced and assembled by adults with different challenges.

We respect people and therefore focus on creating meaningful and responsible work for the citizens concerned.

The entrepreneurial journey

Crateit started as a school project. Listen to the 'Entrepreneur Stories' podcast with Mark Anthony to hear about our entire entrepreneurial journey.

Listen to the podcast here

Recent press coverage

fyens stiftstidende logo
From exam project to professional business: Creative play must ensure turnover of DKK 30 million
tv2 logo
People with developmental disabilities produce sustainable toys
jydske vestkysten logo
The good idea: 24-year-old Martin creates jobs for the developmentally disabled, and the result improves children's learning ability
It requires <tc>Crateit</tc> to stick to the values: - It is probably not ideal to do as a startup

The team behind Crateit

Martin Wibe Kristensen
Martin Wibe Kristensen

Co-Founder, Sales & Finance


Tel.: +45 61 28 51 26

Tonny Kaagaard Olsen
Tonny Kaagaard Olsen

Co-founder, Production & Development


Tel.: +45 61 60 27 72

Mia Boutrup

Marketing Manager


Mathilde Thorup

Visual Designer